I started thinking about how any time I saw someone on TV or read about them in a magazine, I wanted to know more about them and work with them.
What if I could do the same for myself?
So I started learning everything I could and building relationships with reporters...
As a result of my efforts, I got in the New York Times!
And all of a sudden I could say, "As seen in the New York Times."
This was back in 2002, I had a web design business and needed to stand-out because there were so many others who did as well.
All of a sudden I was "the guy in The New York Times".
And the next year I kept leveraging that, leveraging that, leveraging that, and, which led me to getting in a huge article (a national article) which gave me my first $$ million dollar+ contract $$.